08 JUL 2026

IFGL Pensions launches personalised video statements to transform customer engagement

IFGL Pensions has announced the launch of personalised annual video statements for customers, marking a significant step forward in making pension information clearer, more accessible and engaging.

IFGL Pensions has announced the launch of personalised annual video statements for customers, marking a significant step forward in making pension information clearer, more accessible and engaging.

Rachel Meadows, IFGL Pensions’ Managing Director, said: ‘Engagement is one of the biggest challenges in pensions. Personalised video introduces a more dynamic and visual way of communicating, helping customers connect with their financial information and see the value of reviewing their plans supported by their financial advisers.’

The initiative is powered by VideoSmart technology, which transforms traditional communications into personalised, data-driven experiences. Research shows that personalised video can achieve engagement rates of up to 92%, significantly higher than traditional email communications.

The video will be issued to IFGL Pensions customers alongside their annual valuation statement.

The launch reflects a continued commitment by IFGL Pensions to improving customer understanding, engagement and outcomes.